#2 – The packaging must grab attention
Like any other product we buy, the way the product is packaged and presented will influence the customer’s decision to buy.
Everything about you needs to look good and you must dress appropriately for the occasion. And don’t think that just because your customer dresses casually, that they expect you to dress the same way.
The style and colour of the clothes you wear, your spectacles, shoes, briefcase, watch, the pen you use, all make a statement about you.
#3 – Smile
No need to get carried away, you don’t need a big cheesy grin, just a pleasant open face that doesn’t frighten people away.
#4 – Use names
Use the customers name as soon as you can but don’t over do it. Business is less formal nowadays however be careful of using first names initially. Make sure your customer knows yours and remembers it. You can do the old repeat trick -“My name is Bond, James Bond” or “My name is James, James Bond”
