#1 – You must believe in the product
Selling yourself is pretty much like selling anything. Firstly, you need to believe in what you’re selling. That means believing in “you.” It’s about lots of positive self-talk and the right attitude.
The first thing people notice about you is your attitude. If you’re like most people then you’ll suffer from lack of confidence from time to time.
It really all comes down to how you talk to yourself. The majority of people are more likely to talk to themselves negatively than positively – this is what holds them back in life.
It isn’t just about a positive attitude; it’s about the right attitude – the quality of your thinking.
Successful people have a constructive and optimistic way of looking at themselves and their work. They have an attitude of calm, confident, positive self-expectation. They feel good about themselves and believe that everything they do will lead to their inevitable success.
If you’re in a sales job or a business owner or a manager then you need to continually work on your attitude. You need to listen to that little voice inside your head. Is it saying you’re on top, going for it and confident, or is it holding you back.
If you’re hearing – “I can’t do this or that” or “They won’t want to buy at the moment” or “We’re too expensive” then you’d better change your self-talk or change your job.
Start to believe in yourself and don’t let things that are out with your control effect your attitude.
Avoid criticising, condemning and complaining and start spreading a little happiness.
Remember the saying of Henry Ford, founder of the Ford Motor Company – “If you believe you can do a thing, or if you believe you can’t, in either case you’re probably right.”
